On a recent trip to Vancouver, Canada, I dropped into a local wine shop to stock up on some wine for our two week skiing holiday. It was a brilliantly stocked store, carrying wines from virtually every major wine producing market in the world. When faced with so many choices, and no knowledge or experience of the wine producer to call on, I found myself unable to determine a good wine from a bad one, knowing full well that the price tag is also seldom a good indicator. So I did what any creatively-minded person would do: I bought the wines with the best label designs.
As I walked through aisle after aisle of wines coming from all over the world, it occurred to me that South African wine labels are horribly dull by comparison. There are of course a few exceptions, but in general our label designs err more on the French-heritage side of the design scale, avoiding the pure playfulness that so many new-world wine markets embrace. We just seem to be taking ourselves too seriously in this particular category and I have to question wether our design matches the sheer energy and youthfulness of our wines. Something to think about maybe. Here are a few of the other wines that I sampled.